theater



 ↳ Audible, Inc.

Copywriter, freelance (in-house)
This was a thrilling opportunity to take ownership of a project, direct my own research, and quickly impact approved enterprise-level positioning. In just a few short months, I helped Audible reverse their damaged employer reputation by coordinating a strategic rebrand with multiple stakeholders that included a social channels launch, evergreen career site messaging, and new job description template language.

Responsibilities:
• Project lead for Talent Acquisition team's updated strategy and brand messaging
• Careers social channels launch (LinkedIn, Facebook, Instagram, Glassdoor)
• Evergreen job description messaging
• Landing pages, spotlights, supporting digital assets
• Secured approval & buy-in from C-Suite, Brand, X-Comms, Product Dev, HR, Talent Acquisition


Career Site Rebrand




Splash Page
Header + CTA






CTA + Body Copy



Team Spotlights



RSVP