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 ↳ Teva Pharmaceuticals

Sr copywriter, MMC (agency)

I strongly support any effort to improve equity and inclusion by amplifying the conversation. For this project, Teva Pharmaceuticals partnered with the Morehouse School of Medicine to spotlight glaring inequities in healthcare access during the COVID-19 pandemic. It's a perfect example of how organizations can enhance their reputations by taking meaningful actions.

Responsibilities:
• Aligned with client on key messaging spotlights
• Developed storyboards and animation with creative team
• Provided microsite copy to drive engagement
• Created social post and carousel copy

Teva Pharmaceuticals
State of Access to Healthcare in America


Team:
Calina Hiriza (CD), Kate Dickerson (ACD), Austin Stone (Video Design)





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