↳ NYC & Co.
Of all my projects, this campaign is fully my baby. It's the perfect intersection of my storytelling passions for copywriting and the performing arts. Pitching this idea to a room packed full of stakeholders was a memorable highlight. I'm so grateful my favorite concept was chosen!
Responsibilities:
• Creative campaign lead across multi-channel rollout
• Creative direction and lead copywriter for video scripts & production
• Landing page copywriting and UX direction
• Paid and organic social assets
• Email series to multiple audience segments
• Print executions for bus shelters & postcards
• Meticulous revision tracking
360 Campaign: Take an Intermission From the Ordinary
"Take an intermission from the ordinary during NYC Off-Broadway Week, where every performance is an unexpected respite from the world outside. This season's lineup of over 30 productions features hilarious parodies, magic shows, and experimental theater alongside classic plays, cutting-edge comedies and hit musicals. Explore shows and book tickets below."