theater



 ↳ CVS ExtraCare

Sr copywriter, CVS Health (in-house)
This project opened my eyes to the world of membership programs and I've been a huge fan ever since! CVS Health is an established front-runner in customer membership, otherwise known as Loyalty & Personalization. For the CVS ExtraCare relaunch, I helped to elevate this high-visibility campaign from ideation concepts to final, multi-channel executions.

Responsibilities:
• Collaborator and presenter on campaign pitch deck
• Elevated ideation options to agency standards
• Partnered with several designers across all deliverables
• Provided legal disclaimers and fine print
• Fulfilled creative and project goals to drive engagement
• Delivered KPI results including redemption rates and sales

Execution: cross-channel 360
Primary message:
ExtraCare just got even better! Now, use your 2% back next time you shop, enjoy a birthday treat, and more.



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412 comments, 20 shares




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