↳Lance Bass with Amgen
Pharma and Life Science Branded Content
Senior Copywriter
Created accessible storytelling and strategic messaging for paid, sponsored content, and social posts. Drove engagement and awareness across mulitchannel touchpoints. Packaged complex and technical material into engaging and digestible content.
Double Take with Lance Bass and Amgen Biotech (Pharma)
Partnering with Amgen Biotech, Lance Bass of NSYNC shared his own story to raise awareness and detect symptoms of Psoriatic Arthritis. The song, choreography, and strategic messaging highlight areas worth a Double Take to check for symptoms.
Responsibilities:
• Engage audiences with authentic voice and tone
• Align with readability best practices
• Educate with full details provided by stakeholders
Results:
Surpassed engagment and impression targets while supporting multichannel coverage.
Social campaign for SomaLogic (Life Science)
Impact awareness and drive engagment by spotlighting innovative diagnostics to accelerate pathways to market. Effectively amplified positioning and USP to highly-technical audiences.
Responsibilities:
• Pitch messaging strategies from brand discovery process
• Collaborate and present multiple options
• Consolidate feedback and draft final versions
Results:
Successful campaign launch impacted impressions and pipeline while supporting live and virtual events.
Thought leadership for Eisai (Pharma)
Engage and educate HCP audiences with long-form, sponsored content. Collaborated with team to create messaging hierarchy, based on interview responses. Organized material with compelling, above-the-fold intro and infographics.
Responsibilities:
• Develop and deliver copywriting, including title, intro, image, and body copy
• Submit prompt revisions accoridng to timelines and stakeholder availability
• Efficiently and effectively assimilate technical information
Results:
Achieved social impression targets and drove traffic to eisai.com, establishing leading industry practices.